At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.
Do you dare to make an impact?
In your role as Brand Manager, you will be responsible for shaping the local business strategy of your brand. Every day, you will have the opportunity to improve people's lives with our products, revolutionize leading brands and drive our high-performance business forward.
- Together with the Category Head, you are responsible for the operational and strategic brand management including the result control of your brand
- Independent development and implementation of marketing strategies and activities for the German market based on in-depth market research and market analysis
- Development and recommendation of strategies in close cooperation with market research, media planning, key account management and creative agencies
- Brand planning and control through market share and competition analysis and creation of profile targets
- Holistic budget responsibility and budget management
- Active participation in creative processes with our international team and analysis of potential new products
- Support in the development of marketing and POS material