Japan, Shinagawa, Henkel Consumer Brands

Marketing Specialist

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Manage selected HAIR CARE project independently using marketing skill & knowledge
  • Manage NPD plans in background/targeting/concept/production/COG/Information
  • Manage developing new and existing marketing/communication activity/on-line and off-line tools to enhance customer journey touch points
  • Track progress of project KPIs for HQ and country
  • Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams


  • Minimum 5 years marketing experience
  • Track record in global/regional roles developing product category brand strategies and activity at consumer goods company
  • Experience in NPD and/or 360 marketing, on/offline communication (preferably in
    hair care or skin/body care) by oneself
  • Experience in KPI tracking
  • Experience and skill to drive the above marketing tasks independently

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 23051668
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
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Smart work
Smart work Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Employee Assistance Program
Employee Assistance Program Tuition support
Tuition support Group life insurance
Group life insurance Pension Plan
Pension Plan Commuting allowance / Work from home allowance
Commuting allowance / Work from home allowance On-site cafeteria (in some locations)