Netherlands, Nieuwegein, Henkel Consumer Brands

Marketing Manager (Digital) - Dutch Required (M/F/X)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

We are Henkel consumer brands, known for our well-established brands like Witte Reus, Fleuril, Syoss, Gliss and Fa. Digitalization is a decisive element of our strategic framework for purposeful growth and is thus key to the future of Henkel. At Henkel we believe that in our current modern society it is more important than ever to invest in our digital media strategy.


You will play a leading role in our digital transformation by providing our brands input on their digital media strategy:

  • Develop digital media strategy for our laundry care and beauty care brands to deliver against our brand awareness and consideration KPIs and performance objectives.
  • Lead and manage our digital media campaigns from briefing to reporting stage, set the right KPIs to measure success and drive insights to optimize our strategy.
  • In the lead for test & learn: Keep up to date of emerging trends & technologies and how we can use this to accelerate our digital performance.
  • Embed best practices into our business and improve data driven marketing.
  • Work with tools such as GA4, Looker Studio, GTM,Actito and Commerce Connector to optimize campaign performance.
  • Educate cross functional teams on digital marketing.
  • All in close cooperation with our local Brand management team, Media manager & Agency.  


We are looking for a passionate individual who can lead our digital media strategy, bringing our brands’ strategy to the next level

  • Academic degree, either Bachelor or Master's
  • 4+ years of experience in digital marketing
  • Strong personality with the ability to convert ideas into concrete actions and results
  • Persistent, creative, ambitious and result driven
  • Fluent in Dutch and English
  • Agency experience is a plus 

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 23054126
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
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Well-being programs
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Development opportunities Discounted access to Henkel products
Discounted access to Henkel products Smart work / Flexible working arrangement
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