Közel 150 éves örökségünkre építve nap mint nap újragondoljuk és jobbá tesszük az életet. A mai és a jövő nemzedékei számára. Innovatív és fenntartható márkáink és technológiáink révén csapatainkon keresztül világszerte. A Henkel mind az ipari, mind a fogyasztói üzletágban vezető szerepet tölt be: Portfóliónkban jól ismert hajápolási termékek, mosószerek, öblítők, valamint ragasztók, tömítőanyagok és funkcionális bevonatok találhatók.
Brand Manager (m/f/d)
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About this Position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop What makes you a good fit. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
What you´ll do
- Own and execute the local brand strategy and annual marketing plans of our Adhesive brands, in line with business objectives and regional priorities
- Monitor brand performance and identify growth opportunities through insights, market data, competitive analysis, and category trends
- Lead the execution of ATL and BTL marketing campaigns in collaboration with internal stakeholders and external agencies
- Drive innovation and product launch projects, ensuring successful go-to-market execution
- Coordinate digital and social activities, events, fairs and trade instore activation of the owned brands
- Collaborate closely with Sales and Business Planning teams to ensure effective activation, strong in-store execution, and brand consistency across all touchpoints
- Manage the assigned marketing budget, monitor spending, and ensure efficient allocation of resources to maximize ROI
- Partner with regional marketing teams to align on strategic priorities, share best practices, and contribute to regional projects and initiatives
- Prepare business cases, marketing analyses, and performance reviews to support decision-making and future growth plans
- Support the achievement of brand sales, market share, and profitability targets through data-driven marketing initiatives
What makes you a good fit
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field
- Fluent in Hungarian and English, both written and spoken
- 2-4+ years of experience in marketing, brand management, or a related commercial role
- Proven track record of successfully managing brands, marketing campaigns, and product launches
- Experience in building indusrty and/or a multinational environment is an advantage
- Strong analytical skills with the ability to translate consumer insights and market data into actionable business recommendations
- Commercial mindset with a solid understanding of brand performance drivers and business results
- Experience working with creative, media and digital agencies
- Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously
- Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate effectively across functions and levels of the organization
- Proactive, results-oriented, and comfortable taking ownership in a fast-paced, dynamic environment
- Collaborative team player with a positive, entrepreneurial, and "Can Do" attitude
- Proficiency in MS Office
Some perks of joining Henkel
- Flexible work scheme with flexible hours and hybrid working type
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Cafeteria: 836.000 HUF gross/year
- 13th and 14th month salary
- Private clinic services
- Sports Club
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26101478
Job Locations: Hungary, Budapest
Contact information for application-related questions: career.hu@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
A Henkelről
GYIK
Több munkakör is érdekel. Jelentkezhetek egyszerre több pozícióra?
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Az állásajánlat angol nyelven van megírva – angolul is írjam meg a jelentkezésemet?
Igen. Mivel a Henkel egy nemzetközi vállalat, a világ minden tájáról érkezett kollégákkal fogsz együtt dolgozni, és az angol a hivatalos cégnyelvünk. Általában a „szabály” a következő: kérjük, a pályázatot ugyanazon a nyelven írda meg, amin az álláshirdetés is szerepel.
Kapok visszajelzést a jelentkezési folyamat során a jelentkezésem állapotáról?
A Henkelnél minden egyes pozíció egyedi, és a megfelelő jelölt megtalálása mind a felvett jelölt, mind a Henkel számára fontos. Biztosak akarunk lenni abban, hogy a jelölt és a cég is jól illeszkedjen egymáshoz. A teljes folyamat során visszajelzést adunk a jelentkezőknek.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.